00 — Logo design & mini identity


For a new or small business that needs to start using a mark now.

A logo that works before you have anything else in place.

Small enough to move fast, complete enough to actually use.

This is the starting point for a business with no identity yet, or one running on a placeholder someone put together in an afternoon. You get a proper logo and the small set of assets needed to use it consistently from the first day it goes live.

What's included

SVGEPS

Primary logo, in vector

SVG and EPS files, so it scales without losing quality.

Wren & Co.
Wren & Co.
Social posts, packaging, signage

Secondary versions

A stacked version and a sub-mark, for the places the full logo will not fit.

Colour and type

A colour palette and a recommended type pairing. Tap a swatch to copy its hex.

  • logo-primary.svgVector
  • logo-primary@2x.pngRetina
  • logo-stacked.pngTransparent
  • favicon.ico32 × 32
  • social-avatar.png1080 × 1080

Export set

Ready-to-use files for web and print, named so you can find them.

Wren & Co.

Usage notes

  • Keep clear space around the mark
  • Use the supplied colour files

How a logo project runs

1

Brief and discovery

A short call to cover objectives, audience, tone, and who else is in your market.

2

Research and references

Benchmarking what is already out there, and building a mood board so we are aligned before anything gets drawn.

Timeline

1-3 wks

Depending on how quickly feedback comes back.

3

Exploration

Two to three distinct concepts, sketched and then refined digitally, rather than a dozen half-finished options.

4

Refinement

The chosen mark gets finalised: colour, proportion, and the basic type treatment that will sit alongside it.

Revisions

1 round

Included in every project.

Handover

Master files exported, short usage notes written, and a call to walk through how to use everything.

.SVG .PNG .PDF Usage notes
5

Available if you need them


Additional concepts


Faster turnaround


Ready to start?

Tell us what you are working on. We will reply and let you know honestly whether this is the right service for it, or point you to the one that is.